Big news! I have rebranded from using my own name (Alanna Hawley SEO) to Organic Foundations.
Why?
As my little team grows, it no longer makes sense to operate under my name only.
Bringing on new team members to support background tasks has been critical to evolving my services to meet a VERY fast-changing landscape (are we sick of hearing about AI yet?), as well as adding more value and impact to my SEO packages. For example, I've developed educational and informative reporting dashboards that now come included with all SEO packages.
What's changing?
Only my logo, domain/business name, and email address are changing. I still fully lead each SEO project myself. The amazing and talented new team members who have joined us support background tasks and tackle areas where I'm weaker (like graphic design).
Other small details will change over time but shouldn't be noticeable. This includes Zoom links for future calls and the file upload URLs that clients are provided.
*Current clients have already been provided with new email address info and other necessary information. If you did not see this email, please reach out right away.
Where did "Organic Foundations" come from?
The "Organic" part comes very literally from the marketing terms "paid" versus "organic." I don't do any paid marketing channels (like Instagram ads, Google ads, etc.). We deal entirely with website content and non-paid traffic (AKA organic traffic).
That said, though, I still didn't want to limit the business to SEO only. Website content found organically through search can also be used in organic social media marketing, email marketing, organic YouTube strategies, and more.
"Foundations" reflects my passion for building long-term, sustainable success with a strong foundation, as well as increased foundational knowledge that allows my clients to make more confident marketing decisions.
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