How We Use AI at Organic Foundations

As most of us have learned by now, AI has the potential to be a very helpful tool. That said, I also believe it should only be used when it's truly helpful in creating better quality end results.

I don't believe in using AI just for the sake of using AI.

At Organic Foundations, AI tools help our lean team work at the highest level, and stay lean. This helps keep costs down so that we can offer top-notch services to small businesses without charging typical agency prices. AI tools have also been an essential tool for growth for me as a solopreneur and small business owner.

Which AI Tools Do We Use?

• Claude

• Grammarly

• HoneyBook (our business management tool)

• Google Gemini

• Previously: Jasper

First, a Few Notes:

We only use AI in closed-loop systems, meaning the information we feed AI is NOT used to train AI models. In most cases, the information we feed AI is already publicly available on the internet, but in the case that we feed AI information that is not publicly available, it remains private in our paid accounts.

Any copy written using AI is HEAVILY reviewed by multiple humans.

How We Use AI at Organic Foundations

Writing with your brand voice and tone.

We will feed AI tools (Claude, Jasper, Grammarly) your brand guidelines to support our copywriting efforts.

Gathering product/service information from a knowledge base and using it to accurately write website content.

A "best level" end product with less hands-on time from you.

I work with you to develop a knowledge base of your expertise. Clients often send me voice notes, we record Zoom calls, or you can send me casual notes/bullet points, which allows me to not only understand the ins and outs of what you do, but also allows our team to write expert-driven website copy using your expertise more accurately.

As a reminder, we will never feed your information or expertise into AI tools that would use this information to train their AI. Your information is kept private until published on your website (at which point it becomes public to everyone).

Using Gemini to emulate Google's algorithms.

We use Google Gemini specifically to test or evaluate what type of information Google's systems may want to see, and therefore helps us infer what my rank better or perform better in search. This is used in preliminary research stages.

AI meeting notes.

My business management platform, HoneyBook, has one of the best AI notetakers I've used to date. The HoneyBook "notetaker" will attend our Zoom meetings and provide meeting recaps as well as a transcript.

Admin Tasks/HoneyBook's AI

Speaking of HoneyBook, they also offer other AI features in our project management that I will sometimes use to summarize our email conversations or search previous conversations we've had. I can ask HoneyBook AI questions about our previous communication and get an answer much faster than manually searching through our emails.

Secondary use of AI through other tools like Semrush.

We use the SEO tool called Semrush, and Semrush has some AI features built in. I rarely use them, but they are likely woven into the data points I regularly analyze (like estimated traffic - I believe they use machine learning and AI to create traffic estimation models). There are likely other tools where AI is integrated without our intentional usage.

The Rest is Human

Although there are several ways we use AI, most of what we do is actually human-run. Everything else not listed above is 100% human.

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This was last updated on September 11, 2025, and will continue to be updated as our AI usage changes.