One-Time GEO Performance Analysis for Small Businesses - What Does It Tell You?

What do you get in your one-time GEO performance analysis and how is that information useful?

• Find out if your brand gets mentioned in AI answers (for questions related to your products/services).

  • Also find out WHO ELSE gets mentioned in AI answers.

• Correct inaccurate or incomplete information about your brand: What does AI think you do? Sometimes this is very wrong, and we need to correct it! AI often gets the facts wrong, and this part of the analysis shows what we need to correct.

  • We'll use website content to correct any inaccurate (or incomplete) information.

• Learn how to appeal to AI so it's more likely to use your content: Learn the top words and phrases AI uses/latches onto (so you can use them for the information you want AI to pick up).

Questions I'd encourage you to consider:

• How do YOU think your customers would use AI to help them find solutions?

• How might seeing your brand mentioned in an AI answer shape their relationship with you/drive them to your products/services? What would the prospective customer likely do next?

How do I know when I should start tracking mentions in AI answers on an ongoing basis?

Right now, I typically recommend one-time benchmarking/performance checks. That's because so many factors influence AI answers, including a complete lack of brand mentions and extreme personalization. But here are a couple of reasons a brand may want to track mentions on a monthly basis:

• You are actively taking action on something that you believe will influence how your brand is mentioned/talked about in AI answers. You'd want to track AI performance ongoing to prove or disprove your hypothesis.

• You already perform very well in organic search/Google search, and AI answers are your next frontier to own. If you don't already perform well in standard search, I'd work on that first before thinking much about AI optimization (because good SEO foundations will get you a lot of the way there in AI performance as well).